Manchester (UK) copywriter Joe Coleman’s site must be one of the most creative, fun, and viral-friendly freelancers’ sites in the history of freelancers’ sites. Take a look at getcoleman.com (Note: make heavy use of the bottom slider. You’ll be rewarded richly).
I’m sharing this link because there may be a lesson or two for those of us who freelance and rely on web traffic. Chiefly, be creative, be lively, be prepared to go viral.